Four days, seven trade fairs, 38 fashion shows, over 100 designers, and countless events: all signs in Germany will again point toward fashion from January 17 to 20, 2017. The Mercedes Benz Fashion Week, which takes place twice each year in Berlin, lures fashion enthusiasts from around the world to Germany’s capital city. Quickcap, the newcomer in the field lifestyle beverages, again accompanies the fashionable kickoff in 2017 as a sponsor of the glamorous event.

This will be the third time that the trend-oriented beverage manufacturer is providing the Fashion Week’s guests with its scientifically formulated drinks. The caps, which transform the water in the special TritanTM bottles into a delicious and effective beverage formula, are available for the areas of Beauty, Sun, Sports, and Brain. At the Quickcap Bar, which will be set up at Kaufhaus Jandorf this year, guests can enjoy a Quickcap Beauty, the Fashion Week’s ultimate beauty drink and innovative refresher.

BERLIN, GERMANY – JANUARY 20: A guest poses with Quickcap during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 20, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

 

“As a longstanding partner of the MBFWB, we’re delighted to supply visitors, models, and stylists with our products during these busy days. The enthusiasm for Quickcap onsite at the event will again be a highlight for our team and will also be a wonderful kickoff for 2017, which promises to be an eventful year for us,” say Dennis Inden-Lohmar and Jean-Francois Voigt, who are responsible for marketing at Quickcap.

The Quickcap team is cooperating with diverse influencers to make the Fashion Week and Quickcap experientially accessible far beyond the city limits of Berlin. Big-name bloggers like Kisu from minikisu and Diana from dianazurloewen will report live from the Fashion Week, while Julia from stylingliebe and Jennifer from jestil will report on their live blogs from the event with a six-week beauty treatment accompanied by blog posts about their experiences. The New Year 2017 accordingly gets off to a very exciting start for the high-tech beverage, which promises moister skin and shallower wrinkles thanks to collagens, hyaluronic acid and vitamin C from camucamu extract and also contains biotin, zinc and selenium to support the hair and nails.

BERLIN, GERMANY – JANUARY 19: Carmen Mercedes Kroll (R) and Ana Johnson pose in front of a Quickcap shuttle during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 19, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

The beginning of the year is rounded out by an exclusive shuttle service sponsored by Toyota, the cooperating partner. Fully in accord with the Quickcap brand’s philosophy, i.e. “From Good to Better,” six brand-new Toyota C-HR SUV coupés assure stylish and stress-free changes of location for the influencers during the MBFWB.

Everyone who has already fallen in love with the flavor has been able to buy the caps at the Quickcap online shop since the end of 2016. With this online shop, the young company of Orthomol (which is based in Langenfeld, Germany) expands its own distribution channel and enables its customers to order the four cap varieties with their corresponding ingredients directly via the brand’s website. These are:

 

BERLIN, GERMANY – JANUARY 17: Julian F. M. Stoeckel poses with Quickcap during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 17, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

 

BERLIN, GERMANY – JANUARY 17: Taynara Joy Silva Wolf (C), Carmen Mercedes Kroll (R) and Ana Johnson during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 17, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

 

BERLIN, GERMANY – JANUARY 17: A guest poses with Quickcap during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 17, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

 

BERLIN, GERMANY – JANUARY 17: Actress Janina Uhse poses with Quickcap during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 17, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

 

BERLIN, GERMANY – JANUARY 17: Guests pose with Quickcap during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 17, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

 

BERLIN, GERMANY – JANUARY 17: Guests pose with Quickcap during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 17, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

 

BERLIN, GERMANY – JANUARY 17: Peyman Amin is seen drinking Quickcap during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 17, 2017 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Quickcap)

 

BERLIN, GERMANY – JANUARY 21: Guests with Quickcap pose at the ‘Key Looks – The Show!’ presented by Fashion ID show during the Mercedes-Benz Fashion Week Berlin A/W 2017 at Kaufhaus Jandorf on January 21, 2017 in Berlin, Germany. (Photo by Brian Dowling/Getty Images for Quickcap)

 

Quickcap Brain to boost mental strength, Quickcap Sports to promote physical fitness, Quickcap Sun to prepare for exposure to sunlight, and Quickcap Beauty – the beauty drink of the Fashion Week – to support the skin, hair, and nails.